Crystal Edge Restaurant Essay Example for Free

Crystal Edge Restaurant Essay Type of Business Crystal Edge Restaurant is a sole trader venture that is owned and operated by Miss Jheneal Hall. She is responsible for the daily running of this restaurant, any profits or losses or any problems that the business encounters she is held accountable. Crystal Edge Restaurant will provide exquisite fine dining services to both local residents and tourists who visit the busy area of New Kingston. Other individuals from other areas are also welcomed to dine over high quality meals. The main objective here at Crystal Edge is to ensure that persons dine over healthy foods, in a nice clean friendly environment with an essence to feel home away from home. Our mission statement is To ensure that each guest receives prompt, professional, friendly and courteous service. To maintain a clean, comfortable and well maintained premises for our guests and staff. To provide at a fair price nutritional, well-prepared meals using only quality ingredients. To ensure that all guests and staff are treated with the respect and dignity they deserve. To thank each guest for the opportunity to serve them. By maintaining these objectives we shall be assured of a fair profit that will allow us to contribute to the community we serve. Justification of Loctaion Crystal Edge Restaurant is located in the commercial area of New Kingston at 4-6 New Kingston Shopping Centre. The restaurant is located here for several reasons: * Because of the large number of individuals that come here to shop and work, so therefore it is worth starting up a business in this vicinity because we see where profits can be maximized. * Another reason for the selection of this location is that it is accessible and safe for customers. * The government provides tax relief for restaurants operating in this area Selection of Appropriate Labour The type of labour necessary at Crystal Edge Restaurant is unskilled labour. The restaurant will need a total of nine (9) employees. The employment process will be done with aid of applications forms and resumes and the nine employees that will be selected will have different roles to play to make Crystal Edge Restaurant a success. The restaurant will need a head chef, an assistant chef, three waitresses, two janitors and two cashiers. The head chef which is also the owner plans and prepares the meals with the assistant chef to help in the preparation of meals also. The three waitresses will work extremely hard on a daily basis to ensure that the customers’ orders are taken and the food is delivered to them and also cleans the tables after other customers have finished dining. The janitors are responsible for cleaning and sanitizing the kitchen and dining area to ensure a clean and healthy environment and lastly two cashiers that cash the orders taken and give a printed receipt. This type of labour is necessary because it is an inexpensive way of accomplishing production and service goals without raising consumer costs. Sources of Fixed and Working Capital My sources of fixed and working capital are funding all my savings and a loan from the commercial bank. Some examples of fixed assets that will be bought are equipment, furniture’s, dishes, glassware, silverware and cookware’. working capital is defined as raw material, money and other items that are used up in the day to day running of the business or the goods that are constantly being used up in the business in it daily operation . Some examples of working capitals are the food inventory, supplies, and worker’s wages and salaries. Role of the Entrepreneur The entrepreneur is optimistic and future oriented; I believe that success is possible and I’m willing to risk my resources in the pursuit of profit. I’m fast moving, willing to try many different strategies to achieve my goals of profits. And I’m flexible, willing to change quickly when I get new information. The entrepreneur is also needed to invest skills and management abilities to promote production. Three functions of the entrepreneur are: * Entrepreneur initiates the business activity Meaning the entrepreneur has to start the business activity by preparing a proper plan. The plan should deal with the type of goods and services to be produced, sources of raw material and credit, type of technology to be used, the markets where the products can be sold, etc. The plan should be detailed one covering all the aspects of the business * Entrepreneur is the decision maker The most vital function an entrepreneur discharges refers to decision making in various fields of the business enterprise. He is the decision maker of all activities of the enterprise. * Managerial Function: Entrepreneur performs a variety of managerial function like determination of business objectives, formulation of production plans, product analysis and market research, organisation of sales procuring machine and material, recruitment of men and undertaking, of business operations. The entrepreneur also undertakes the basic managerial functions of planning, organising, co-ordinating, staffing, directing, motivating and controlling in the enterprise. Type of Production Crystal Edge is involved in primary production. Primary production can be described as extracting raw materials from the earth. We are involved in this type of production because we produce breakfast, lunch and dinner on a daily basis, so it is inour best interest to grow our natural foods such fruits, vegetables and some spices to also reduce expenditures on imports on help to stop global warming. Levels of Production Crystal Edge production will be for the domestic market. Meal will be prepared and served to local residents as well as tourist who visit the New Kingston area at reasonable and affordable prices.

State vs state :: essays research papers fc

Introduction State of origin is one of the toughest rivalry’s in Australian sport. In this report I run through the selection process and the success of the game. What is the importance of state of origin? State of origin is an important event on the sporting calendar. It has massive value to the fans but mostly, to the players selected. Any player would tell you the greatest thrill in their career would be pulling on that N.S.W or Qld jersey for the first time. It was as good as football got according to Chris walker the maroons winger 2001-2002 and he was right. It was all about the blood, sweat and tears and a bit more blood. It’s all about passion. It is a big event for the fans as well. There is always a huge vibe when state of origin time comes around and at the venues the atmosphere is amazing, even hours before the game. It’s a passionate game from the players and from the fans. It’s the game that the boo’s are louder and so are the cheers. How are the state of origin players selected? A part of the selection process in N.S.W is the city v country match. It is held every year so the players selected in these sides can try and fight there way into the origin squad. Many people believe that this actually isn’t part of the process as last years man of the match, Scott Hill, was not selected for any of the three games played but some of the selectors regard it as a trial. The Queensland rugby league do not hold a match like this to help with selection. The selectors for each state select an origin squad. The final origin team can include people not selected in the squad. The selectors are a panel of ex-players and rugby league experts who watch the performance of every player and analyse this to choose there final side about one week before the game. Why did they start state of origin? They have wanted to start state of origin since 1900. The suggestion actually came about because a New South Wales star moved to Queensland. In the 1900 a quality N.S.W player moved to Queensland. A journalist from a newspaper wrote, â€Å" even though he is residing in Rockhampton I am of the opinion he should play for NSW. The time has arrived, I think, for the observance of [such] a qualification for players in inter-colonial matches.

Racial Profiling Essay

Introduction What is racial profiling? The American Civil Liberties Union (ACLU) defines racial profiling as â€Å"the discriminatory practice by law enforcement officials of targeting individuals for suspicion of crime based on the individual’s race, ethnicity, religion or national origin† (2005). Do not confuse racial profiling with criminal profiling; criminal profiling is usually practiced by police in which they use a group of characteristics that are associated with crime to target individuals (ACLU, 2005). Examples of racial profiling include using ones race to target specific drivers for traffic violations and pedestrians for illegal contraband; another prime example is the targeting of Muslims, Arabs, and South Asians since 9/11 in regards to minor immigrant violations without any connection to the attacks on the World Trade Center and Pentagon (ACLU, 2005). Without a doubt, racial profiling occurs on a daily basis all over the world; however let’s focus on racial pr ofiling in the United States and specifically right here in our homeland, Michigan. Background & History When did racial profiling first begin? Even though racial profiling still exists today, it is not a recently new phenomenon. Racial profiling can date back to the 1700s when slavery was a common way of life for many African Americans. Like present-day racial profiling, one’s skin color is what has made them subject to discriminatory treatment from law enforcement (Rushing, K., 2013). In South Carolina, white men policed the black slaves on plantations and hunted for escaped slaves; this was referred to as â€Å"slave patrol†. Most slaves were not free, and if they were they had to carry freedom papers or a pass to prove that they had permission to be off of the plantation (Rushing, K., 2013). If a black person was found to have run away they were beaten, whipped or even killed as the consequence. Even into the 20th century, after slavery, blacks were again forced into another form of involuntary servitude called convict leasing; this is where they were leased to work fo r private companies, whether it be on plantations or railroads and coal mines (Rushing, K., 2013). Regardless of what the 14th amendment states in the Constitution, laws were still broken and applied differently to blacks and whites. This became a major issue when the War on Drugs began in 1982. Reagan wanted to stop drug use and sales with ruthless sentencing  laws; they focused on urban black neighborhoods to promote anti-drug efforts. Although the prison population tripled there were substantial racial disparities; in 2010 the US Bureau of Justice Statistics indicated that black males had an imprisonment rate that was nearly seven times higher than white men (Rushing, K., 2013). And the rate of incarceration among black women was almost three times that of white women; a Human Rights Watch study in 2009 showed that blacks are arrested at much higher rates than whites even though they commit drug offense at comparable rates (Rushing, K., 2013). Racial profiling isn’t spec ifically focused on drug offenses but focuses on any form of crime being committed by any person who isn’t of white decent. There are many notorious instances where racial profiling has occurred including bicycling while black and brown in Eastpointe, Michigan, walking while black and brown in New York City, and gang database racial profiling in Orange County, California. In Eastpointe, 21 young black youths were stopped by police because they were riding their bicycles through a white suburb. The ACLU joined the suite against Eastpointe, Michigan, to represent the youths. They argued that the â€Å"bicyclists were stopped in this predominantly white suburb of Detroit because of their race and not because they were doing anything wrong† (ACLU, 2005). In 1996 a memo sent to the Eastpointe City Manager had a statement from the former police chief that he instructed his officers to investigate any black youths riding through Eastpointe subdivisions. Through extensive searching of police logs, it was found that Eastpointe had over 100 incidents between 1995 and 1998 just like this one (ACLU, 2005). In New York City’s police department report in December 1999, the stop and frisk practices showed to be greatly based on race. In NYC, blacks make up 25.6% of the city’s population, Hispanics 23.7% and whites are 43.4% of NYC population. However, according to the report, 50.6% of all persons stopped were black, 33% were Hispanic, and only 12.9% were white. As you can see, more than half of the individuals who were stopped were black, 62.7% to be exact (ACLU, 2013). In Orange County, California Latinos, Asians and African Americans were more than 90% of the 20,221 men and women in the Gang Reporting Evaluation and Tracking System (ACLU, 2013). Clearly this database record shows racial profiling occurred when the total population in the database made up less than half of Orange County’s population. This is when the California Advisory Committee of the  U.S. Commission on Civil Rights and the ACLU stepped in. One other instance of racial profiling I’d like to discuss occurred in Maricopa County, Arizona. A court ruled in May 2013 that â€Å"sheriff Joe Arpaio’s routine handling of people of Latino descent amounted to racial and ethnic profiling†; according to CNN, the sheriff’s office had a history of targeting vehicles with those having darker skin, examining them more strictly and taking them into custody more often than others (CNN, 2014). Judge Murray Snow ordered a monitor to oversee retraining in this office and to create a community advisory board to prevent further racial profiling; retraining and monitoring the sheriff’s office will cost the county $21,943,107 over the next year and a half (CNN, 2014). As you can see from the information above, racial profiling is still an issue in present America. In today’s policing environment especially, race relations is one of the most important issues and challenges; to the point of state legislatures contemplating bans on racial profiling, mandate data collection, require police officer training, make funds available for video cameras in police cars and other measures to help put a stop to racial profiling (Portis, E., 2001). Issues/Problems a. Why racial profiling is an issue b. What problems have resulted from racial profiling i. Death c. What problems have occurred because of racial profiling II. Racial Profiling & the Law a. Past/Present laws on racial profiling in Michigan i. House Bill 4927- Racial sensitivity training & retrain officers guilty of racial profiling, along with instructing Michigan’s attorney general’s office to investigate stop & search patterns (Police Foundation, 2005). b. Past/Present court cases in Michigan c. Public attention i. Racial profiling costing Arizona $22 million – to retrain officers and monitor the retraining (CNN, 2014). III. Conclusion a. Solutions to racial profiling i. Retraining police departments Sources: American Civil Liberties Union [ACLU]. (2014). Racial Profiling: Definition. Retrieved February 21, 2014 from: https://www.aclu.org/racial-justice/racial-profiling-definition CNN US. (2014). Racial profiling costs Arizona county $22 million. Retrieved February 21, 2014 from: http://www.cnn.com/2014/01/03/us/racial-profiling-payments/ Portis, Ervin. (2005). Racial Profiling: The State of the Law. Retrieved February 20, 2014 from: http://www.ethicsinstitute.com/pdf/Racial%20Profiling%20State%20Laws.pdf Rushing, Keith. (2013). Dissecting the Long, Deep, Roots of Racial Profiling in America. Retrieved February 20, 2014 from: http://www.huffingtonpost.com/keith- rushing/dissecting-racial-profiling_b_2740246.html

Marketing Plan For A Business Essay - 2071 Words

The success of any business lies in marketing, both internally and externally. The overall marketing aspect covers advertising, public relations, promotions and sales. Mokhtar Wan-Ismail (2012), citing Panayides definition states marketing is ‘†¦the process of planning and exacting the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges and satisfy organizational objectives’. Without marketing, a business may offer the best products or service in an industry, but none of the customers would know about it. Without marketing, there would be a decline in sales and companies would be forced to close. This paper seeks to present a marketing plan for S.M. Jaleel and Company Limited product line of â€Å"American Classic Cola† and identify target segments in the Trinidadian market. 1.1 The current marketing situation with background data on the market segments, product, competition, and distribution: S.M. Jaleel and Company Limited, (SMJ) is 100% locally owned and they are the Caribbean’s largest non-alcoholic beverage company and is a dominating force in the beverage industry, setting a high standard of competition over the last ninety years. Its products range from carbonated soft drinks, fruit juices, purified and flavoured water, and energy drinks and iced teas. The company primarily sells its products through a multitude of local distributors such as large supermarkets, restaurants, mini-groceries and small shops. They haveShow MoreRelatedThe Marketing Plan For The Business Plan858 Words   |  4 Pagesimportant to protect it and continue the development and positioning it in the market. Therefore, there are numerous models of communication plans, the firm should use the one they find appropriate for them. In essence communications plans have several disciplines that interrelated and in synergy would support the business plan can create an effective communication pla n with results potentially beneficial to the positioning of the brand. These disciplines are: advertising, paid search, social media, customerRead MoreMarketing Plan For A Business Plan1241 Words   |  5 Pages Marketing Plan As I navigated my way through the business plan provided to me by ChopSaver, I saw that they had a clear and concise marketing plan. Currently ChopSaver is sold online and in over 9,000 U.S. retailers, including over 7,000 CVS Pharmacy locations nationwide. When asked how they market their product, ChopSaver replied, â€Å"As a brand with a unique and authentic story behind it, we utilize both social media and public relations to tell the story. The musical part of the brand lends itselfRead MoreMarketing Plan For A Business Plan1266 Words   |  6 Pagesgrow health hair.† 2) Next, create an outline for a business plan by answering the following â€Å"nine questions every business plan should answer†: 1. Who is the customer? The customer is the party that will receives or consumes my products and has the ability to choose between different products and suppliers. The customers for my products would the working moms, housewives and dads in my local area. I would like to start by selling and marketing my product to them firms because I know how I can reachRead MoreMarketing Plan For A Business Plan1159 Words   |  5 PagesFirst Things First: Before you start tutoring, it s important to create a business plan, determine your company’s specialization and create a company image that sets you apart from the competition and attracts your target market. Draw up a Business Plan and Name Your Business: Name your tutorial business if you have not already done so. Brainstorm a list of names with the help of friends, family members and business partners. Choose a name that stands out and communicates your business’s uniqueRead MoreMarketing Plan For A Business Plan1445 Words   |  6 PagesMarketing plan is very important and pretty much to the overall financial and business plan. This plan is the way to success, and it is breaks down into two components that will enable The Sub Shop to perform marketing activities to provide a solid return on investment. Plan is designed to complete the business plan, but is also a way for company officers to get a handle on the external and internal factors that will influence the company s success in the Ashland market. The following topicsRead MoreMarketing Plan For A Business879 Words   |  4 PagesA marketing plan completely relies on the marketing strategy which have been used in order to create a solid business plan for any corporate. In absence of strategies, it s an impossible to get large use of market plan. In terms of getting incentive benefits from a business, market plan gives a blueprint outlines of marketing efforts which have to be done to raise good business. A market plan is aimed to create incentive pay plans for business employees to satisfy the business corporate objectivesRead MoreMarketing Plan For A Business1200 Words   |  5 PagesGrowing your business can be a daunting task in today’s business and economic conditions. Competition is fierce in almost every trade . To carve out your own niche in a highly competitive market, you need to align your business plan with your marketing plan from the get-go. Customers today are influenced by several elements In addition to running your business, marketing your products or services has now become a full-fledged endeavor that is crucial to the promotion of a business. The promotionalRead MoreMarketing Plan For A Business Plan1268 Words   |  6 Pagesare invested in making this a business not creating a hobby business for the sake of brewing beer. Therefore, a written business plan is in existence. A written business plan would have been required to secure the government loan. ï‚ · A business plan should be a working document, not created and then placed in a drawer. It should remain on the desk as a reminder of the objectives and goals set forth initially and revised as the business grows and adapts. Every business owner has a goal of profitabilityRead MoreMarketing Plan For A Business Plan792 Words   |  4 PagesMarketing Plan A well-developed marketing plan will provide many benefits. For example, it will help Priority attract clients, keep marketing efforts aligned with the organizations mission and goals, and enable leaders to effectively evaluate the market environment in which they plan to operate. Since Priority is attempting to enter a new market, their marketing plan should emphasize strategies that will enable them to build their client base and gain market share. Additionally, Priority expectsRead MoreMarketing Plan For A Business Plan Competition1715 Words   |  7 PagesReview Research shows that business plan competitions throughout time have always provided a substantial opportunity to improve entrepreneurial education. Student entrepreneurs originally were interested in business plan competitions because it was a place for them to create and pitch their business ideas to real investors and get incredible feedback. However, over time, the location of the competitions, the people competing in the competitions, the robustness of business plans, and the outcome of the